Healthcare analysis activities that can be undertaken as a result of data collected from four areas within healthcare, claims, cost, pharmaceutical and research and development, clinical (EHRs), patient behavior, sentiment and preferences. Health care analytics is a growing industry around the world, expected to grow to more than $18.7 billion by 2020. The industry focuses on the areas of clinical, financial, supply chain, as well as fraud and HR analysis.
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.